Who we are
10 Swords is a small web studio run by Paul Gilliam. After years in operations and management, running one of the highest volume Starbucks in Texas, he wanted to put that experience to work for small business. He started LubbockLandscaping.pro to do it, and built it into a sustainable business in one mowing season. Now he applies what he learned to marketing and growing other small businesses across West Texas and beyond. Most businesses need a partner to help them grow: one that understands the site, the search visibility, and the systems behind them, not just one piece of it.
Connect with Paul on LinkedIn →Three principles.
Direct
You work with the person doing the work. No account managers, no handoffs, no middlemen.
Built for trades
Every service is built around the specific needs of trades businesses and local operators. Not repurposed from an agency playbook.
Automation-first
Systems that run without you — so the business keeps moving even when you are not in it.